Unlimited power

RATIONALE.

Briefing:
How can we give T-Mobile a relevant place in culture, from a brand that connects with people to a brand that people want to connect to?

Insight:
Nomophobia is a rising trend among millenials. Nomophobia is a proposed name for the phobia of being out of cellular phone contact

Brand culture strategy:
Experience Unlimited by breaking the barriers.

IDEA.

Idea: Unlimited power

If we go unlimited all day, we use more power from our mobile devices, leaving our smartphone with out power and we cannot continue to go unlimited.

We are going to change this. We process a charging point in T-Mobile abri’s, which lets you charge your smartphone while on the move so you can really go unlimited all day. In this way, we change the negative segment to a positive segment and enable people to go unlimited.

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