The Couch of Holland
In order to claim the family moment and also directly stimulate sales, we have entered into a partnership around the successful family program The Voice Kids. To increase brand awareness, consideration and to stimulate the image of being a family brand, we created a real Couch of Holland! A 2.5 meter wide copy of the famous but individual judge chairs from the Voice of Holland!
Fans were encouraged to participate in the online game through an activation promo, a commercial with tag on, in store promotions and on pack communication in order to win a seat on the Couch of Holland with the whole family! Front row at the final rehearsal of the Voice Kids final!